[Project genre] [Business / industry]

Wow Club

This project focused on creating a safe and welcoming travel platform for women. The platform enables women of different age groups to discover and book curated group trips, helping them explore the world with confidence, comfort, and like-minded companions.

Inspired by WOW Club (Women On Wanderlust), the experience was designed around the idea that women should be able to travel independently while still having the reassurance and safety of a group. The trips offer unique, high-quality experiences across destinations worldwide—from adventure activities and cultural events to local food, nature, and meaningful connections.

The goal was to design a space that feels trustworthy, inspiring, and easy to use, while also encouraging friendship, community, self-discovery, and memorable travel experiences.

Visual Design User Experience Live ↗

Role: [your role]
Timeline: [e.g. 6 weeks]
Tools: [Figma, …]
Team: [who you worked with]

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand

Problem

[What was broken, missing or needed? Who was affected, and what did the client or brief ask for?]

Research

[How did you learn about the users and the space? Interviews, competitor audits, moodboards, data — and the key insights you found.]

research visual

Exploration

This project was requested as a redesign/revamp of the site with a new, modern look. We explored a few different approaches and landed on this final design.

Wow Club homepage before the redesign — Before

Wow Club homepage after the redesign — After

Outcome

[The final design. What shipped, and what changed because of it (results, feedback, numbers)?]

outcome visual

final screen

Reflection

[What did this project teach you? What would you do differently next time?]

Skills I learned or stretched

[new skill]
[tool used]
[method tried]